MassDEP: Fostering Sustainable Behavior Virtual Workshop

Delivered by Dr. Doug McKenzie-Mohr

December 11th, 12th, & 13th: 10:00 a.m. to 2:15 p.m. EST

If you design programs to foster environmental behavioral changes, you will find this training invaluable. Delivered by the founder of community-based social marketing, Dr. Doug McKenzie-Mohr, you will learn:

• How to select which environmental behaviors to target;
• How to identify the barriers to the adoption of these behaviors;
• How to develop strategies based on behavioral science knowledge and
• How to conduct and evaluate a pilot.

About the Speaker

For over four decades, Dr. Doug McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the delivery of environmental programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books has been recommended by Time Magazine and has become requisite reading for those who deliver programs to protect the environment. His work has been featured in the New York Times, and he is the recipient of the American Psychological Association's inaugural award for innovation in environmental psychology and the World Social Marketing Conference's inaugural award for contributions to the field of social marketing. More than 75,000 program managers have attended workshops that he has delivered internationally.
​

​